So you have a great site, but you are not getting any traffic? So you signup for one of the Pay Per Click services like Google Adwords or Yahoo and now you have great traffic, but it's costing you to much money for the return you are getting. We can help!
DCP works with customers in designing and maintaining good Search Engine Optimization or SEO. This means that your site has been designed so that it is search engine friendly and can get your site listed on the 1st or 2nd page of a search engine's results page based on certain keywords or phrases. This is also known as "Organic" search results as opposed to "Paid" search result.
See the example below for a search result in Google using the keyword "Brothers Sewing Machine".:
So what is a keyword? a Keyword is a word or phrase that someone would use to find your site on the Internet. For example, if you sold "Sewing Machines", one of your keywords may be "Brothers Sewing Machines". It is no different than someone looking you up in the old and outdated phone book under "Sewing Machines".
So how do we do it?
We work with you to understand your business and the purpose of your site.
- Help you select the keywords you want people to search for you on the Internet. This could be 5 or 6 keywords of 1000's depending on your needs.
- We than analyze your competition on those keywords using our software systems and formulate a marketing plan.
- Our SEO consultants will than review your site for required changes and submit those changes to your web developer or our team of developers, depending on your preference.
- We will run baseline reports such as "Ranking Reports" so that we can monitor your progress. Each week or month we will run these reports to see where you are in search engines as well as traffic increases or decreases.
- Over the course of a few months, we will recommend changes to improve your SEO.
- SEO is never complete as search engines constantly change their rules. For this reason, we recommend that our customers use our SEOMonitor(tm) monthly processes to ensure their sites always stay ahead of the competition.
A good online marketing campaign is just as an important as a great web site. In today's economy, consumers are going to the Internet to purchase products. Ten years ago, you wouldn't have thought twice about putting an ad in the Phone Book, so why would you not now put those dollars to marketing online?
WARNING: Be careful! there are SEO companies out there that "Guarantee" 1st or 2nd page positions in search engines. DO NOT USE THEM, as no one can guarantee those types of results, unless they work for one of the search engines!. We can't guarantee those positions, but we can guarantee increase traffic to your site.
To get started, try some of our recommended SEO Tools to see how you are doing compared to your competitors.
To learn more about Search Engine Optimization, please contact us today.
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